Journal Of Marketing Channels
The Journal of Marketing Channels is the first and only professional marketing journal to focus exclusively on distribution systems, strategy, and management. The journal recognizes the growing importance of distribution as a key strategic variable in marketing management. Indeed, if one looks realistically at the major strategy variables of the marketing mix—product, price, promotion, and distribution—the greatest potential for achieving a competitive advantage now lies in distribution.
The reason? Rapid technology transfer has made product advantages increasingly difficult to maintain. International operations seeking lower costs have made price advantages much harder to sustain because everybody seems to be “playing the same game.” Even promotion, which relies so heavily on mass media advertising, has become a battle of who can spend the most money. But distribution still offers a new frontier for competing successfully especially if the emphasis is placed on the design and management of superior marketing channel systems to provide excellent customer service. A competitive advantage gained through better distribution is not easily copied by the competition and hence becomes a long-term sustainable competitive advantage.
Yet designing optimal marketing channel systems, formulating innovative distribution strategies, and managing marketing channel systems effectively is no simple task. In fact, professional marketing expertise of a very high order is required to meet these challenges, especially given the growing competitive role and rapid pace of web-based marketing.
The Journal of Marketing Channels helps provide the knowledge and tools needed to develop superior distribution systems, strategies, and management. Leading authorities from around the world present the most up-to-date and in-depth thought, analysis, and research on these topics in this refereed international quarterly journal.
The Journal of Marketing Channels helps provide the knowledge and tools needed to develop superior distribution systems, strategies, and management. Leading authorities from around the world present the most up-to-date and in-depth thought, analysis, and research on these topics in this refereed international quarterly journal.
Peer Review Policy
The review procedure for selecting manuscripts for publication in the Journal of Marketing Channels requires that no manuscript be accepted until after it has been reviewed by the editor and at least two members of the editorial review board (or ad hoc reviewers when appropriate).
The editorial review board is comprised primarily of academics who are experts in marketing channels and distribution issues, as well as several practitioners in the field. Formal written comments from assigned reviewers are provided in support of editorial decisions. Such reviews will use a double-blind review process. The final decision to accept or reject a manuscript for publication, however, rests solely with the editor. In certain rare instances, editor-invited manuscripts may be published that will not follow the normal review procedure.
Publication office: Taylor & Francis, LLC, 530 Walnut Street, Suite 850, Philadelphia, PA 19106.
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