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Journal of Advertising

Journal of Advertising
Journal of Advertising
Now Listed in the Journal Citation Reports® with a 2017 Impact Factor of 2.880. Ranked 6/84 in Communication, 43/140 in Business.
Impact Factors ©2018 Clarivate Analytics, 2018 release of the Journal Citation Reports®
 

The Journal of Advertising, is the premier journal devoted to the development of advertising theory and its relationship to practice. All research related to all types of advertising will be considered for publication. This includes advertising effectiveness, advertising ethics, global advertising issues, and methodological issues, along with the economic, political, social, and environmental aspects of advertising. Queries regarding the appropriateness of a topic and its fit with the scope of the Journal may be sent to the Editor by e-mail at jaeditor@kcl.ac.uk prior to submission of a manuscript.

 

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  • Publisher: Routledge
  • Publication Year: 1998, Volume27/1
  • Language: English
  • Volume: 48
  • Seller: BestBookBuddies  
  • Category: Journals
  • Stock: 9999
  • Model: 1557-7805
  • Weight: kg
  • SKU: 1557-7805
  • ISBN: 1557-7805
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹32,950.80
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