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Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)

Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)
Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)

In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe

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  • Publisher: Taylor & Francis
  • Publication Year: 2016-04-19
  • Language: English
  • Number of Pages: 436
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: Books
  • Stock: 9999
  • Model: 9781439881927
  • Weight: kg
  • SKU: 9781439881927
  • ISBN: 9781439881927
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹32,039.55
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