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Competitive Strategy for Media Firms

Competitive Strategy for Media Firms
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Competitive Strategy for Media Firms
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2006-06-29
  • Language: English
  • Number of Pages: 384
  • Edition: 1
  • Series: Routledge Communication Series
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.58kg
  • SKU: Stock
  • ISBN: 9780805862119
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹2,275.90
    ₹2,844.88
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