Alternate Reality Games

While formal training and communication can continue to be a foundational approach to developing employees in the workplace, alternate reality games (ARGs) provide a framework for increased and sustained engagement within business organizations. This book leads you through the fundamentals of ARGs. It includes a discussion of what is and is not an ARG, identifies business challenges that can be addressed through ARGs, presents case studies as concrete illustrations, and gives guidelines for creating your own ARGs, describing the processes and necessary tools.