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Market Orientation

Market Orientation
-20 %
Market Orientation
This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2010-01-28
  • Language: English
  • Number of Pages: 394
  • Edition: 1
  • Series: Food and Agricultural Marketing
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 1.01kg
  • SKU: Stock
  • ISBN: 9780566092084
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹8,445.60
    ₹10,557.00
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