Media & Communications

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise..

Covering the Environment serves as a primer for future and current journalists reporting on environmental issues across all types of media. This practical resource explains the primary issues in writing on the environment, identifies who to go to and where to find sources, and offers examples on wri..

Using a philosophical, cognitive, and technical standpoint, this volume addresses the issue of what digital information actually is. The work also presents research outcomes from the perspective of research in information science, covering a range of theoretical and practical approaches...

@text Andrew McStay identifies and explores key historical, cultural and philosophical discourses that give rise to contemporary notions of advertising creativity...

@text Andrew McStay identifies and explores key historical, cultural and philosophical discourses that give rise to contemporary notions of advertising creativity...

Digital Encounters reconceptualizes the way we think about technology and the moving image, exploring a network of images and technological objects such as animations, digital effects films, computer games and mixed media gallery installations...

From Rural Village to Global Village: Telecommunications for Development in the Information Age examines the role of information and communication technologies (ICTs) on both the macro level and sector level, emphasizing rural and developing..

First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company...

First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company...

Gatekeeping Theory examines the process by which the billions of messages that are available in today's media world get cut down and transformed into the hundreds of messages that reach a given person on a given day...

Gatekeeping Theory examines the process by which the billions of messages that are available in today's media world get cut down and transformed into the hundreds of messages that reach a given person on a given day...

This book presents the first sustained effort to explore the relationship between women and media in a European context, looking at both production (employment) and representation (content) and theorising the relationship between the two...