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Marketing

Marketing
Brand: Taylor & Francis Model: 1540-7039
The Journal of Marketing Channels is the first and only professional marketing journal to focus exclusively on distribution systems, strategy, and management. The journal recognizes the growing importance of distribution as a key strategic variable in marketing management. Indeed, if one looks reali..
₹52,488.00
Brand: Taylor & Francis Model: 1466-4445
The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing..
₹204,484.52
Brand: Taylor & Francis Model: 1472-1376
The Journal of Marketing Management (JMM) is the official Journal of the Academy of Marketing and is a double-blind peer-reviewed periodical with a global reputation for publishing path-breaking and original contributions. JMM is concerned with all aspects of marketing theory and practice. The intel..
₹166,357.81
Brand: Taylor & Francis Model: 1540-6997
Journal of Nonprofit & Public Sector Marketing is now listed in the Emerging Sources Citation Index The Journal of Nonprofit & Public Sector Marketing is a peer reviewed journal devoted to the study of the adaptation of traditional marketing principles for use by nonprofit organizations and governm..
₹143,029.81
Brand: Taylor & Francis Model: 1533-2675
The Journal of Relationship Marketing is a quarterly journal that publishes peer-reviewed (double-blind) conceptual and empirical papers of original works that make serious contributions to the understanding and advancement of relationship and marketing theory, research, and practice. This academic ..
₹53,217.00
Brand: Taylor & Francis Model: 1466-4488
Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. The objectives of the ..
₹184,509.92
Brand: Taylor & Francis Model: 1533-2977
Services Marketing Quarterly is directed at academicians and practitioners who are involved in the development and application of services marketing concepts to the wide spectrum of industries that constitute the service sector of economies. The journal presents both theoretical and empirical articl..
₹69,182.11
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