Hospitality Business Development

Hospitality Product Development examines the nature and unique characteristics of the concepts, products and services offered in the international hospitality industry. Considering the essential features of the strategic business context, in which any hospitality organization operates, this book:_x005F_x000D_ Relates key strategy development considerations and frameworks to product development Examines the shifting nature of demand, evaluating consumers' behavior and the consequential impacts on consumer/product relationships Evaluates the critical success factors and challenges of developing new hospitality products_x005F_x000D_ Hospitality Product Development contextualizes the issues through case study application in each chapter, which cover a broad range of hospitality sectors, including in-flight catering, licensed retail, school catering, fast food and hotels. Equipping students and aspiring hospitality managers with the necessary knowledge, expertise and skills in product development, this book is a must-read for any one studying or working in the hospitality industry.