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Value co-creation in sport management
The aim of this book is to spark the debate over value co-creation in the context of sport management, to develop better theories, and to provide guidance for sport managers for the design of value creation as a collaborative relational and dynamic process between multiple actors._x005F_x005F_x000D_
The book was published as a special issue of European Sport Management Quarterly.
₹2,789.98
₹3,487.48