Action Research for Professional Selling

Action Research for Professional Selling is about selling. It is also about studying and improving your practice as a salesperson. By doing this you can increase your sales, raise your professionalism and show how you hold yourself accountable for what you are doing. The book offers an innovative, practical approach to selling, underpinned by strong theoretical and philosophical frameworks and as such makes a valuable contribution to the literature and to the knowledge base and enhancement of selling as a profession.