Originally published in 1986. This collection of essays explores the concept that listeners and readers, far from being passive recipients in the communicative process, are active in selecting, interpreting and creating from the disparate signals they receive.
Publisher: Routledge
Publication Place: UK
Publication Year: 2015-11-03
Language: English
Number of Pages: 232
Edition: 1
Series: Routledge Library Editions: Communication Studies
Tracing development of scientific sociology from Comte onwards, this book provides a narrative history of figures, ideas, and schools that lie behind ..