The Cultural Dimension of Global Business

This book provides an essential foundation for understanding the impact of culture on global business and global business on culture. The authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business. Consideration is given to the individual and intercultural communication as well as to the issues that organizations face as they work globally. The cross-cultural scenarios presented in each chapter allow students of business, management and anthropology to explore cultural difference and gain valuable practice in thinking through a variety of complex and thorny cultural issues.