Public Service Broadcasting 3.0

The digital media environment with its multiplicity of platforms and new modes of content production, distribution and access has challenged the traditional model of public service broadcasting (PSB). This book explores whether and how PSB should adapt to reflect the conditions of the digital media environment, so that it can effectively and efficiently continue to serve its public mandate in an environment of technological complexity and change. It advances a future-oriented model of Public Service Media, which is capable of matching an environment of governance and technological complexity and fluidity and which is not bound to certain national specificities.