Contemporary Issues in Social Media Marketing

In a short time span, social media has transformed the communication process among individuals and between organizations and individuals. The use of social media has impacted the way consumers live, buy and utilize products and services. Academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This book expertly bridges that void. _x005F_x000D_ The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing.