Semiotics: The Basics

The third edition of this bestselling textbook has been fully updated. In response to popular requests, this edition has more than double the number of illustrations and includes study suggestions at the end of each chapter. Using jargon-free language and lively up-to-date examples, Semiotics: the Basics demystifies this highly interdisciplinary subject and addresses questions such as:_x005F_x000D_ _x005F_x000D_ _x005F_x000D_ _x005F_x000D_ What are signs and codes?_x005F_x000D_ _x005F_x000D_ _x005F_x000D_ How does connotation work?_x005F_x000D_ _x005F_x000D_ _x005F_x000D_ What can semiotics teach us about representation and reality?_x005F_x000D_ _x005F_x000D_ _x005F_x000D_ What tools does it offer for analysing texts and cultural practices?_x005F_x000D_ _x005F_x000D_ _x005F_x000D_ Who are Saussure, Peirce, Jakobson, and Barthes – and why are they important?_x005F_x000D_ _x005F_x000D_ _x005F_x000D_ This new edition of Semiotics: the Basics provides an engaging and accessible introduction to this field of study, and is a must-have for anyone coming to semiotics for the first time.