![Understanding the Born Global Firm Understanding the Born Global Firm](https://bestbookbuddies.com/shop/image/cache/catalog/Seller_35/9781138219113-550x550h.jpg)
-20 %
Understanding the Born Global Firm
Understanding the Born Global Firm, combines the many different theoretical perspectives on born globals that have been previously researched, providing a unified framework to connect the antecedents, types and outcomes of entrepreneurial activities pursued by such new ventures. A central case study of an international fashion firm which operates in over nine countries, runs through the text, highlighting the formation and success of born-globals and the importance of cultural competence.
₹3,672.00
₹4,590.00