Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge.
Publisher: Routledge
Publication Place: UK
Publication Year: 2016-11-28
Language: English
Number of Pages: 220
Edition: 1
Series: Routledge Research in Cultural and Media Studies
Tracing development of scientific sociology from Comte onwards, this book provides a narrative history of figures, ideas, and schools that lie behind ..