Events Feasibility and Development

Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organizers: how do I justify this event to the client? and why are we spending money on this event?._x005F_x000D_ With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as:_x005F_x000D_ _x005F_x000D_ the process of creating a feasibility study_x005F_x000D_ events forecasting models and cost/benefit analysis_x005F_x000D_ types of events (exhibitions, sports, festivals) and their benefits and returns_x005F_x000D_ project management tools for measuring return on investment._x005F_x000D_ Companion website: www.eventsfd.com -- contains videos, colour photos and a list of related resources.