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Advertising, the Media and Globalisation

Name: Advertising, the Media and Globalisation
Brand: Taylor & Francis
SKU: Stock
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This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.

Publisher: Routledge
Publication Place: UK
Publication Year: 2012-04-19
Language: English
Number of Pages: 168
Edition: 1
Seller: BestBookBuddies
Category: RAPS
Stock: 9999
Model: Stock
Weight: 0.41kg
SKU: Stock
ISBN: 9780415668828

Taylor & Francis

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