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Facets of Corporate Identity, Communication and Reputation

Facets of Corporate Identity, Communication and Reputation
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Facets of Corporate Identity, Communication and Reputation
Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, communications and international business.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2008-04-09
  • Language: English
  • Number of Pages: 256
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: 9780415405287
  • Weight: 0.39kg
  • SKU: 9780415405287
  • ISBN: 9780415405287
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