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International Strategic Marketing

International Strategic Marketing
-20 %
International Strategic Marketing
This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice, drawing out key issues surrounding the role the EU plays in marketing.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2004-04-15
  • Language: English
  • Number of Pages: 284
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: 9780415314176
  • Weight: 0.58kg
  • SKU: 9780415314176
  • ISBN: 9780415314176
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