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Advertising as Communication

Advertising as Communication
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Advertising as Communication
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As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 1982-11-18
  • Language: English
  • Number of Pages: 248
  • Edition: 1
  • Series: Studies in Culture and Communication
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: 9780415027816
  • Weight: 0.34kg
  • SKU: 9780415027816
  • ISBN: 9780415027816
Taylor & Francis Taylor & Francis
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