Dealing with Disruption

Publishing, in all its forms, can be viewed as a conspicuous bellwether for any business that must make strategic and tactical adjustments quickly in order to innovate and grow. Ross applies principles from both consumer and educational publishing to explore publishing's ongoing 'sea change' and its implications for other industries. As well as showing how to navigate the essential aspects of the international publishing industry, the book also addresses the maturing of digital publishing and the challenges and opportunities provided by new technologies, especially the 'cloud'.