Relational Political Marketing in Party-Centred Democracies

This book offers a critical study of the way in which traditional market logic - derived from mainstream economics and managerial marketing - is commonly applied to democratic politics, within both political science and the rapidly expanding field of political marketing. Offering a re-conceptualisation of the political spheres in terms of 'markets', which addresses the theoretical inadequacies of prior research, this book examines some of the most important practical implications that this alternative approach to party-centred politics may have for the marketing efforts of contemporary membership parties.