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Positioning Theory and Strategic Communication

Positioning Theory and Strategic Communication
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Positioning Theory and Strategic Communication
This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2018-04-03
  • Language: English
  • Number of Pages: 242
  • Edition: 1
  • Series: Routledge New Directions in Public Relations & Communication Research
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.45kg
  • SKU: Stock
  • ISBN: 9781138497368
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹2,716.54
    ₹3,395.68
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