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Innovation and Internationalisation

Innovation and Internationalisation
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Innovation and Internationalisation
This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2017-12-04
  • Language: English
  • Number of Pages: 234
  • Edition: 1
  • Series: Routledge Frontiers of Business Management
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.50kg
  • SKU: Stock
  • ISBN: 9781138638952
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹8,078.40
    ₹10,098.00
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