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Handbook of Brand Relationships

Handbook of Brand Relationships
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Handbook of Brand Relationships
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This book discusses the meaning, significance, and measurement of brand relationships; and, the critical connections between consumers and the brand.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2009-10-15
  • Language: English
  • Number of Pages: 432
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 1.02kg
  • SKU: Stock
  • ISBN: 9780765623577
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹11,750.40
    ₹14,687.99
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