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Visual Identity: Promoting and Protecting the Public Face of an Organization

Visual Identity: Promoting and Protecting the Public Face of an Organization
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Visual Identity: Promoting and Protecting the Public Face of an Organization
A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2009-10-15
  • Language: English
  • Number of Pages: 178
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.41kg
  • SKU: Stock
  • ISBN: 9780765622662
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹11,750.40
    ₹14,687.99
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