Marketing Discourse

Request more info

Tags: ,

More From Same category

-20 %

Marketing Apocalypse

Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the..

₹3,818.14 ₹4,772.68

Thinking About Management

-20 %

This book provides a focused collection of readings to support and encourage wider consideration of alternative ways of thinking about management and ..

₹3,083.74 ₹3,854.68

-20 %

Casting the Other

Emphasizing 'difference' as something to be managed can cause organizations to institute the 'problem of difference', so that attempts to remove inequ..

₹5,801.02 ₹7,251.28

Critical Realist Applications in Organisation and Management Studies

-20 %

This book extends critical realism by showing how it has been applied to topics in critical management studies, accountancy, marketing, health care ma..

₹3,157.18 ₹3,946.48

Complexity, Learning and Organizations

-20 %

This fascinating book argues for a new way of looking at the world and at human systems, companies or (Western) society as a whole. Well-researched an..

₹3,450.94 ₹4,313.68

Management Gurus, Revised Edition

-20 %

Building on the success of the first edition, Huczynski identifies the essential ingredients of popular management ideas and brings his analysis of gu..

₹3,304.06 ₹4,130.08

-20 %

Management Theory

Building on the rapidly developing interest in guru theory and management fashions, this book introduces the idea of scriptive reading to readers of m..

₹2,643.10 ₹3,303.88

Sexual Orientation at Work

-20 %

This book brings together international research on sexual orientation and draws out its implications for lesbian, gay, bisexual, trans and heterosexu..

₹8,812.80 ₹11,016.00

Interpreting Consumer Choice

-20 %

This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with con..

₹3,083.74 ₹3,854.68

Science Fiction and Organization

-20 %

This international collection explores how science fiction can enrich studies of organization. The papers assembled draw upon perspectives from acros..

₹2,643.10 ₹3,303.88

The Dark Side of Emotional Labour

-20 %

This book focuses on ‘the dark side’ of emotional labour, exploring the work that is emotionally disturbing, wearying, deeply upsetting and sometimes ..

₹8,812.80 ₹11,016.00

-20 %

Imagining Organizations

Imagining Business addresses the question of how we visualise organizations and their activities as an important aspect of managerial work, focusing o..

₹8,812.80 ₹11,016.00