User-Centered Translation

Translators want to take their readers into account, but traditional translation theory does not offer much advice on how to do that. User-Centered Translation (UCT) offers practical tools and methods to help empower translators to act for their readers. This book will help readers to:_x005F_x000D_ _x005F_x000D_ _x005F_x000D_ Create mental models such as personas;_x005F_x000D_ _x005F_x000D_ _x005F_x000D_ Test translations with usability testing methods;_x005F_x000D_ _x005F_x000D_ _x005F_x000D_ Carry out reception research._x005F_x000D_ _x005F_x000D_ Including assignments, case studies and real-life scenarios ranging from the translation of user instructions and EU texts to literary and audiovisual translation, this is an essential guide for students, translators and researchers.