-20 %
-
Shop by Category
Sale
-
COPAL Packages
COPAL Packages
Find All COPAL Packages here
-
RAPS by T&F
- Open Access
20% OFF on all RAPS Category books Shop now
The Psychology of Design
More From Same category
-20 %
This revealing book examines the careers of the few African-American women who overcame the institutional sexism and racism of the advertising industr..
₹8,812.80 ₹11,016.00
-20 %
As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book e..
₹1,908.70 ₹2,385.88
-20 %
Using a variety of print advertisements,this exciting and provocative study explores how the consumer is created in terms of sex, race and class. Esse..
₹3,157.18 ₹3,946.48
-20 %
This second edition of Public Relations Cases offers a unique collection of contemporary international public relations case studies that gives the re..
₹10,281.60 ₹12,852.00
-20 %
In this volume the main interest is the study of public reaction to various advertising appeals. The advertising aspect of psychology involves the stu..
₹6,902.62 ₹8,628.28
-20 %
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of publ..
₹8,812.80 ₹11,016.00
-20 %
This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and give..
₹6,902.62 ₹8,628.28
-20 %
Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigate..
₹8,078.40 ₹10,098.00
-20 %
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has d..
₹8,078.40 ₹10,098.00
-20 %
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a..
₹8,078.40 ₹10,098.00
-20 %
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not t..
₹8,078.40 ₹10,098.00
-20 %
Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as ..
₹6,902.62 ₹8,628.28