Evaluating Communication for Development

This pathbreaking book provides the latest thinking on international development programs which use communication for development (C4D) to implement social change. It critiques many dominant accountability-based approaches to development and evaluation and offers an alternative holistic, participatory, mixed methods approach, using key concepts and principles that are considered more effective and appropriate for achieving long-term sustainable change. This is supported by examples and case studies from over fifteen years of research and projects undertaken by the authors.