Yield ManagementThe Leadership Alternative for Performance and Net Profit Improvement

"…holds the key to why one manager may be thought of as an effective leader while another is capable but ranks lower on the succession chart...[it] makes a strong contribution to defining the differences between managing and leading in a very readable format." -- Anthony Marshall, Ph.D., Dean, Business School, Columbia College and former Executive Vice President, International Sales and Marketing, Ford Motor Company

Features

"How-To" tools for high-impact management

Models for identifying the strengths and abilities of individuals

Four basic management styles and their best application

Nine key traits of effective managers and leaders