How to Attract Investors

Based on the author’s 30 years’ experience as investor and advisor, this book includes real-life examples of how and why investors make mistakes and even fail. The focus is on attracting and convincing investors to invest in innovative businesses. The book explains who investors are (VC funds and business angels), how they react and think. It provides guidance on ensuring that all relevant elements are covered in a business plan, including preparing and presenting a business opportunity in a convincing way and answering investor questions.