The Journey to a Personal Brand

A Personal Brand is a positive in the reader’s life professionally, personally and psychologically. It builds people’s confidence and is founded on who they are, their achievements, successes, as well as their technical and personal skills. Drawing upon well-known Personal Brands, including Walt Disney and Nelson Mandela, The Journey to a Personal Brand guides readers through creating a distinctive Brand from scratch through to launching it on digital media.This intensely practical guide is essential reading for the professional, the return-to-worker, the student, early retiree or those wishing to improve their life and bring added value to their careers, personal profile or reputation.