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Strategic Sales and Strategic Marketing

Strategic Sales and Strategic Marketing
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Strategic Sales and Strategic Marketing
The evolution of the traditional sales function into a strategic capability mandates renewed attention to the link between strategic marketing and the emerging field of strategic sales. This book was published as a special issue of Journal of Strategic Marketing.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2015-04-10
  • Language: English
  • Number of Pages: 152
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.27kg
  • SKU: Stock
  • ISBN: 9781138879362
Taylor & Francis Taylor & Francis
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