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Electronic Customer Relationship Management

Electronic Customer Relationship Management
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Electronic Customer Relationship Management
A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2016-06-20
  • Language: English
  • Number of Pages: 224
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.44kg
  • SKU: Stock
  • ISBN: 9781138692800
Taylor & Francis Taylor & Francis
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