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The Role of Resources in Global Competition

The Role of Resources in Global Competition
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The Role of Resources in Global Competition
This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2001-08-23
  • Language: English
  • Number of Pages: 224
  • Edition: 1
  • Series: Routledge Studies in International Business and the World Economy
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: 9780415237116
  • Weight: 0.46kg
  • SKU: 9780415237116
  • ISBN: 9780415237116
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