Attitudes & Persuasion

The concept of attitude has long been a central part of social psychological theories. It is important in other disciplines too, such as economics, business studies, politics and sociology. Originally published in 1988, the authors of this text show how attitudes and motives are crucial in human dec..

Philip Erwin provides an accessible, up-to-date overview of the crucial role that attitudes play in our everyday lives and how they influence our thoughts and behaviour...

It’s a common knowledge that knowing your audience is the key to persuasive communication. _x000D_ But what does "knowing your audience" really mean? Does it mean knowing your audience’s name, age, gender, and socio-economic status? This book shows that if you want  to be persuasive the most importa..

A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption...

A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption...

Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers..

Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also ..

This volume brings together a diverse group of authors who have been associated with Robyn Dawes over the years. The breadth of topics covered reflects Dawes’s wide-ranging impact on psychological theory and empirical practice.  The two themes of rationality and social responsibility are well develo..

This volume provides comprehensive coverage of social cognition from worldwide leaders in the field, whose chapters combine an overview of seminal research with the state-of-the-art in this central topic in social psychology...

In this volume, leading researchers review contemporary theory and research on the ways people influence each other. Three sections examine processes and theory in social influence research, the role of cognitive processes and strategies in social influence phenomena, and the operation of social inf..

This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divide..

Attitudes are central to understanding human beings' unique ability to create elaborate predispositions and evaluations based on their social experiences. This volume reviews cutting-edge research on attitudes by leading scholars and is essential reading for social psychologists, and practitioners i..