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Attitudes and Persuasion

Philip Erwin provides an accessible, up-to-date overview of the crucial role that attitudes play in our everyday lives and how they influence our thou..

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Persuasion in Advertising

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A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to..

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How Audiences Decide

It’s a common knowledge that knowing your audience is the key to persuasive communication. _x000D_ But what does "knowing your audience" really mean? ..

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The Handbook of Attitudes

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This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to pr..

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The Social Psychology of Living Well

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This book surveys ground-breaking work by leading international researchers, demonstrating that social psychology is the core discipline for understan..

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Rationality and Social Responsibility

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This volume brings together a diverse group of authors who have been associated with Robyn Dawes over the years. The breadth of topics covered reflect..

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Persuasion in Your Life

Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real life experiences, from critically viewing persuasive public ca..

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The Science of Attitudes

This textbook is aimed primarily at advanced undergraduates and graduate students interested in how attitudes are formed and changed. It uniquely inte..

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Persuasion in Society

Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critica..

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Attitudes and Decisions

The concept of attitude has long been a central part of social psychological theories. It is important in other disciplines too, such as economics, bu..

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The Psychology of Attitudes and Attitude Change

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Attitudes are central to understanding human beings' unique ability to create elaborate predispositions and evaluations based on their social experien..

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Social Influence

In this volume, leading researchers review contemporary theory and research on the ways people influence each other. Three sections examine processes ..

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