Mass Media & Communication

Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry...

Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry...

Agenda Setting in a 2.0 World features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public..

Agenda Setting in a 2.0 World features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public..

Climate and Sustainability Communication: Global Perspectives provides findings of seven empirical studies – from South Korea and China, to the U.S., and Zambia – on the interplay between mass media and climate and sustainability issues. The book offers new routes for theory building with solid reco..

This volume brings together scholars from law and communication to discuss the theoretical and methodological approaches used in studying the First Amendment and general communication law issues. For scholars and students in mass communication and law...

Now in its second edition, Communication Law: Practical Applications in the Digital Age isan engaging and accessible text that brings a fresh approach to the fundamentals of massmedia law. Designed for students of communication that are new to law, this volumepresents its readers with key principles..

Debuting in its first edition, Communication Law is an engaging and accessible text that brings a fresh approach to the fundamentals of mass media law. Unique in its approach and its visually attractive design, this text differentiates itself from other current texts on the market while presenting s..

Debuting in its first edition, Communication Law is an engaging and accessible text that brings a fresh approach to the fundamentals of mass media law. Unique in its approach and its visually attractive design, this text differentiates itself from other current texts on the market while presenting s..

Presents the main existing models of the whole of parts of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models...

Presents the main existing models of the whole of parts of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models...

Critical Thinking About Sex, Love, and Romance in the Mass Media investigates how romantic coupleship is represented in books, magazines, popular music, movies, television, and the Internet within entertainment, advertising, and news/information...