Marketing Research with SAS Enterprise Guide

Marketing Research with SAS Enterprise Guide provides a detailed explanation of the SAS® Enterprise Guide software. Using 236 screen shots and based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information and collating it to provide reliable results, and how to use these results to solve day-to-day business and research problems.