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Marketing for Cultural Organizations

Marketing for Cultural Organizations
-20 %
Marketing for Cultural Organizations
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2013-05-21
  • Language: English
  • Number of Pages: 200
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.42kg
  • SKU: Stock
  • ISBN: 9780415626958
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹9,180.00
    ₹11,475.00
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