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Promotional Marketing

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Destination Marketing

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation..

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Consumer Research

This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing ..

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Internal Marketing: Directions for Management

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Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of cu..

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International Strategic Marketing

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This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing ..

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A Reader in Marketing Communications

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Consumer Sales Law

Fully updated and revised, this comprehensive and informative textbook provides readers with an overview of current consumer sales law and development..

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