Relationship Marketing

An organization seeking to sustain and continually improve its competitive performance over many years must have a strategy – a Business Excellence Strategy.This book guides and illustrates the strategic journey to excellence, from major initiatives through everyday improvement programs, and helps t..

This text on public relations law is intended to be used with mass communication textbooks, adding components such as contract law to the media law course...

The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy...

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change. A major contribution to marketing thought international..

The use of Customer Relationship Management and Business Intelligence have become integral to the way of doing business in the professional sports industry. This book sets out to share the processes and principles the sports industry uses to capitalise on the natural loyalty sports teams and stars c..