![Management and Marketing of Services Management and Marketing of Services](https://bestbookbuddies.com/shop/image/cache/catalog/Seller_35/9781138466814-550x550h.jpg)
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Management and Marketing of Services
Looks at relationship marketing and public sector issues as well as providing sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. This text is aimed at practitioners and students looking for a treatment of this subject.
₹11,016.00
₹13,770.00