Internet / Digital Marketing / e-Marketing

In a short time span, social media has transformed the communication process among individuals and between organizations and individuals. The use of social media has impacted the way consumers live, buy and utilize products and services. Academic research on social media marketing has not kept pace ..

This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. It's also been expanded to include exercises, new cases, references and bibliograph..

This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective..

This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting ..

This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: _x005F_x000D_ _x005F_x000D_ _x005F_x000D_ recent internet and social media strategies adopted by luxury companies and their brands;_x005F_x000D_ how luxury companies ..

Written accessibly by an expert academic, Digital Marketing offers a revolutionary set of learning tools that can change the way students engage with theory and practice of emarketing and, unlike any other text, readies them for the real world in which they will be employed...

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work._x005F_x000D_ In this brand new textbook, supplemented by practical exa..

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work._x000D_ In this brand new textbook, supplemented by practical examples ..

With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching e-commerce...

First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company...

This book presents the latest research exploring how social media may facilitate greater levels of interactivity in firm-customer communications in varying service contexts, but also challenges firms to change how they communicate and how they resource and manage their customer engagement. This book..

The internet of things (IoT) has the potential to change how we live and work. It represents the next evolution of the computing revolution. The effect will be a radical restructuring of industries and business models driven by massive flows of data providing new insights into how the man-made and n..