This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has oc..
E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This ..
When engaging in transformation the following strategic question develops: if you were designing your organization today, how would you design it? How..
This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: _x005F_x000D_
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This book presents the latest research exploring how social media may facilitate greater levels of interactivity in firm-customer communications in va..
In a short time span, social media has transformed the communication process among individuals and between organizations and individuals. The use of s..
The internet of things (IoT) has the potential to change how we live and work. It represents the next evolution of the computing revolution. The effec..
This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from..
With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives ..
Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has oc..
Written accessibly by an expert academic, Digital Marketing offers a revolutionary set of learning tools that can change the way students engage with ..
