Digital Channels and Social Media Management in Luxury Markets

This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: _x005F_x000D_ _x005F_x000D_ _x005F_x000D_ recent internet and social media strategies adopted by luxury companies and their brands;_x005F_x000D_ how luxury companies manage their communication and distribution channels to compete in the market and the impact of digital marketing on their competition;_x005F_x000D_ the main models of direct and indirect distribution in the digital channels;_x005F_x000D_ how consumers react to multichannel strategies;_x005F_x000D_ trends, social commerce and CSR and how luxury companies react;_x005F_x000D_ identifying the different social media strategies for luxury companies._x005F_x000D_